Photo: Isri Halpern. Design: Menusi-Benoish. Styling: Nurit Bat-Yaar

Photo: Isri Halpern. Design: Menusi-Benoish. Styling: Nurit Bat-Yaar
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Monday, November 7, 2011

Roberto Cavali, TLV Fashion Week & "Israel Fashion Art" Album-Book

The photo exclusive to "Israel Fashion Art" album-book by Nurit Bat-Yaar shows 1973' Tamara Yovel Jones designs
for Roberto Cavali modeled by Tamara herself and former beauty queen Hava Levi

TLV's Fashion Week produced by Motty Reif in co-operation with Israel's Textile Association planned for later this month - will feature a special guest appearance of Italian designer Roberto Cavali. Cavali who would present his 2012 collection would give the event an exciting international touch. Few of the distinguished viewers of the TLV FW, among them fashion editors who are expected to arrive from abroad are aware of the long romance Cavali has with Israeli creativity.
But, in "Israel Fashion Art" "שיכרון עיצובים - אמנות האופנה בישראל" I devoted a whole chapter to the success stories of Israeli designers around the world one of which was that of Tamara Yovel Jones.
Tamara was actually the first Israeli fashion designer who was adopted by an overseas fashion house and this fashion house was Roberto Cavali's. "I always felt that I could work anywhere and by joining
Cavali I proved it", Tamara told me adding that "after starting to design for him in 1972 this fashion house more than doubled the demand for its outfits."
In the 1990's, she recommended to Cavali several of her Shenkar graduates. Among them were Victor (Vivi) Belaish, Alon Siman Tov, and Rotem Ram. The collections these three Israelis designed for Cavali were so unique and creative that during their time there the Cavali fashion house was referred to as the new Gaultier.

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